I created the following style tile to give my client a clearer impression of the site than the mood board. (I downloaded the template from styletil.es).
I looked at quite a few different websites and blogs to get a feel for what I wanted. The following is a list of where I took my inspiration:
I also decided on a very minimalist style, with a 3-colour accent palette. I also begun to experiment with drawings and illustrations in this style using Adobe Illustrator. Figures like these can be possibly be used on the site to add interest:
The following shows some of my logo experiments alongside the dance school’s existing logo. My client was happy for me to redesign and rebrand, which gave me a lot of freedom to create something fresh and exciting.